Supported by our beloved Italian partner Nital Impossible spent a great weekend at the Impossible Booth at Photoshow 2011 in Milan, Italy.

Meeting hundreds of people interested in our venture and our brand new instant films, we pampered the crowd with a workshop by Italian photographer and Impossible supporter Beppe Bolchi. Beyond, 20 students of Istituto Italiano di Fotografia presented the unique features of Impossible films. Several members of the Italian Polaroiders community demonstrated emulsion lift and manipulation techniques – and everyone had fun!